After meeting coursework requirements, learners must pass comprehensive exams and complete original research projects or dissertations. Senior marketing executives and market researchers can also benefit from earning doctorates in marketing.ĭuring an online doctoral program in marketing, graduate students specialize in areas like consumer psychology, pricing strategy, or business marketing research. For example, marketing professors typically need doctorates before they can pursue tenure-track roles. Doctoral Degree in MarketingĪ doctorate in marketing prepares graduates for the most advanced roles in the field. Students considering an MBA can research online MBA programs with no GMAT requirement. However, a master's in marketing emphasizes marketing research and management, while an MBA focuses more on general business and leadership skills. What's the Difference Between a Master's Degree in Marketing and an MBA with a Concentration in Marketing?Ī master's degree in marketing and a master of business administration (MBA) with a concentration in marketing both prepare graduates for supervisory positions in marketing department and agencies. In addition to online master's in marketing programs, graduate students should consider master's in internet marketing and dual master's degree programs. Graduates can pursue careers as marketing managers, social media managers, and internet marketing managers.Įarning a master's in marketing typically takes two years, though some programs offer an accelerated option in which students can complete the degree in less time. Depending on the program, they may also complete internships to develop practical experience. During a graduate program in marketing, students strengthen their analytical and research skills. Most Affordable Online Bachelor's in Marketingįeatured Online Marketing Degree Programs Master's Degree in MarketingĪ master's degree in marketing offers advanced training in marketing research, strategic marketing, and marketing management.
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Learn more about how to find the right bachelor's degree in marketing for you with the following resources: Earning a bachelor's degree generally takes four years for full-time students. With experience, bachelor's-holders can move into management roles. Some programs incorporate real-world projects and internships to help strengthen marketing skills.Ī bachelor's degree in marketing prepares graduates for many entry-level roles, like marketing specialist and market research analyst. They also gain business skills through courses in business administration, management, finance, and accounting. Marketing majors study concepts like pricing strategies, consumer behavior, and competitor research. They can also pursue careers in direct marketing, sales, and administrative support roles. After completing the degree, graduates can transfer to bachelor's programs to advance their education. Students take courses in business, accounting, and finance, along with classes like strategic marketing and integrated marketing communications.Įarning an online associate degree in marketing takes two years for full-time students. Associate Degree in MarketingĪn associate degree in marketing introduces learners to foundational business concepts. For example, marketing specialists typically need bachelor's degrees, while many marketing managers hold master's degrees.
Each degree prepares graduates for different marketing degree jobs. Many colleges also offer marketing certificates that provide specialized training.
Students can earn marketing degrees at the associate, bachelor's, master's, and doctoral levels. What Kinds of Marketing Degrees Are There?
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This guide explores different types of marketing degrees, plus available career paths and resources for graduates. Marketing professionals research consumer demand for products and services, investigate pricing strategies, and build interest in new product releases through social media and advertisements. This versatile major also leads to opportunities in advertising, sales, and public relations. In the fast-paced world of marketing, professionals can find employment as market research analysts, marketing specialists, and marketing managers. A marketing degree can lead to exciting careers in consumer retail, business consultation, public outreach, and brand management.
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